Branding

After my tutorial I got some feedback to start looking at where branding fits into my research and started looking into Vance Packard book The Hidden persuaders, which talks about how advertisers  use eight ‘compelling needs’ that could be fulfilled through the product they were selling. The advertiser created the desire from the consumer to want these products, therefore persuading them to buy. It exposed the hidden world of manipulation to sell products. 

At the end of the day heavy metal counterculture is part of a brand, bands that are part of that brand make money from the production of the material so are likely to be influenced by the things above. The controversial nature of the the lyrics and art adds to this branding concept, this is going to be reflected in my work through by using symbolism associated with religion and death. 

A logo is also important when thinking about branding

https://bbs.boingboing.net/t/metalcaptcha-captcha-with-heavy-metal-band-logos/62628/4